ART DIRECTOR THE WORK
Dear Starmark,
I’m Keri Atchley, a creative director and designer with 30+ years of experience leading integrated brand campaigns across tourism, healthcare, higher ed, B2B, and lifestyle. I thrive in Agile environments where collaboration, iteration, and teamwork drive results.
My daughter Liz Atchley recently joined Starmark and speaks so highly of the culture—I’d love the chance to contribute my creative leadership and campaign experience to your team.
I am applying to your Art Director job post on Indeed.
Over the past 25 years, I have built a career on delivering integrated, multi-platform campaigns for industries including tourism, healthcare, higher education, B2B/tech, and lifestyle brands. What drew me most to Starmark is your commitment to Agile methodology—it mirrors how I’ve approached design leadership for decades: staying adaptive, collaborative, and resilient through the ever-changing tides of technology, business, and the economy.
For me, Agile is more than a workflow—it’s a mindset. I value daily check-ins, cross-functional transparency, and sprint-based planning because they allow creative teams to focus on what matters most: producing work that delivers results. I thrive in environments where the right team members are empowered to do what they do best—salespeople drive sales, strategists map strategy, and designers bring the creative to life. That balance allows me to focus on what I do best: solving client problems and helping their businesses and dreams expand, get noticed, and be remembered through strategic, curious, and creative campaigns across digital, social, print, OOH, and experiential.
I miss being part of larger teams where collaboration fuels innovation. Starmark’s culture of strategic thinking and award-winning creative makes me eager to contribute not only my design expertise but also my leadership in brand identity, integrated campaigns, and client partnerships. I am confident that my background and philosophy align with your mission of delivering stellar work with measurable impact.
Thank you for considering my application. I would welcome the opportunity to discuss how my experience and vision can help further Starmark’s success.
Warm regards,
Keri Atchley
OUR BEST AND BRIGHTEST
KERI ATCHLEY
Creative Director | Art Director | Brand & Publication Designer
Jacksonville, FL (Remote)
keri@design-360.com | 404-822-3834
linkedin.com/in/keriatchley
porfolio: www.design-360.com
PROFILE
Creative Director and multidisciplinary designer with over 25 years of experience leading integrated campaigns, brand systems, and publication design across luxury lifestyle, hospitality, nonprofit, and wellness sectors. Known for translating vision into design systems that blend storytelling, strategy, and measurable results.
CORE EXPERTISE
Creative Direction • Art Direction • Brand Identity Systems • Publication Design • Experiential Design • Integrated Campaigns • Packaging & Product Launches • Nonprofit Event Branding • Editorial Design & Print Production • AI-Enhanced Workflow • Digital Marketing • Photography Direction • Team Mentorship
EXPERIENCE
DESIGN360, LLC | Jacksonville, FL
Founder & Executive Creative Director
2000 – Present
• Directed branding and marketing campaigns for clients including Tyler Perry Studios, Michelin, Wells Fargo, Motorola, Medtronic, and TOTO USA.
• Developed award-winning brand identities, integrated campaigns, interiors, packaging, and experiential environments.
• Mentored cross-disciplinary creative teams and fostered long-term client relationships through strategic collaboration.
• Donated creative services to Emerald Coast Children’s Advocacy Center and Mattie Kelly Arts Foundation, doubling donor engagement.
VIP 30A MAGAZINE | Santa Rosa Beach, FL
Art Director (Publications – Print & Digital)
2022 – 2024
• Directed layout, design, and storytelling for each issue — balancing editorial flow, typography, and luxury tone.
• Maintained digital publication by uploading monthly issues to Issuu.com and optimizing format for accessibility.
• Created media kits, advertising layouts, and digital sales assets.
• Collaborated with editorial, photography, and production teams to ensure visual cohesion across print and digital.
IDEAS / FOLIO ATLANTA | Atlanta, GA
Design Director (Experiential & Environmental Design)
1996 – 2000
• Led experiential design for interactive trade-show and branded environments for Coca-Cola, HGTV, Michelin, TOTO USA, and Scripps Networks.
• Oversaw all design stages — ideation, lighting, material selection, spatial storytelling, and final build supervision.
• Promoted to Design Director within two years for exceptional leadership and creative excellence.
SELECT PUBLISHING & MAGAZINE PROJECTS
• VIP 30A Magazine — full design, layout, digital issue publishing, media kits, ad assets, and luxury editorial storytelling.
• Coastal Dune Lakes — FAPA Gold Award; lead designer with Emmy-nominated filmmaker Nic Stoltzfus.
• Dogs of 30A — co-author and designer; hardcover sold out on release.
• The Adventures of the Almost 9-lb Beastie — authored and designed children’s book.
• 30A Living & 30A Style — designed luxury lifestyle coffee-table books with Lynn Nesmith (Southern Living, Better Homes & Gardens).
BRANDING & CREATIVE PROJECTS
• Seaside Style / The Town of Seaside — longtime creative partner directing brand systems across multiple retail concepts and community initiatives; seasonal marketing, signage, packaging, window displays, and digital campaigns.
• The Seaside Style, Kids + Baby, Cabana, Baby + Bump — retail brand identities, visual merchandising, packaging, and seasonal campaign design under the Seaside brand.
• The Court (Seaside lodging property) — boutique identity, collateral, signage, and brand-experience design that align with Seaside’s thoughtful aesthetic.
• Tyler Perry’s Gulfstream III private jet — creative design partner on a $65 million interior remodel inspired by Versace; custom finishes, mood lighting, monogrammed motifs, and cinematic flair. Valued at approx. $125 million and ranked #1 most expensive celebrity jet (Trump’s was #2).
• Chi Chi Miguel Throwdown — 10+ years as creative and event-branding lead; developed annual themes, logos, invitations, swag, auction catalogs, live slideshow visuals, website updates, and email campaigns to support multi-day fundraising; grew the event from a small dinner to a major celebrity-supported gala.
• GirlTalk Jax — founder; program identity, branding, creative direction, promotional campaigns, and materials for a mentorship initiative empowering tween and teen girls.
• Coastal Luxury Real Estate / Coastal Luxury Magazine — brand identity, integrated marketing, signage, advertising, event branding, and publication collateral for a Gulf Coast luxury real estate firm and its lifestyle magazine.
RECOGNITION & COMMUNITY LEADERSHIP
Recipient of awards for experiential design, publication layout, and integrated campaigns.
Author and designer of multiple award-winning books and editorial series.
Board member and creative donor for Mattie Kelly Arts Foundation, Emerald Coast Children’s Advocacy Center, Children’s Volunteer Health Network, and Alaqua Animal Refuge — personally contributing over $125,000 in pro bono design services, while raising millions for non-profits.
EDUCATION & CERTIFICATIONS
Bachelor of Fine Arts, Commercial Interior Design — University of Georgia
Certified RYT-200 Yoga & Meditation Instructor and CRYT-95 Children’s Yoga Teacher
Registered Behavior Technician (ABA Therapy)
TECHNICAL PROFICIENCIES
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) • Figma • Canva
Productivity: Microsoft Office Suite • Google Workspace • Asana • Trello
Technology: Mailchimp • Issuu.com • Publishing • AI Tools for Design Innovation
OTHER INTERESTS & LEADERSHIP
• Yoga & Mindfulness Instructor — Certified RYT-200, teaching for 15+ years; specializes in creative wellness and youth mentorship.
• Registered Behavior Technician (RBT) — ABA-certified; integrates behavioral insights with creative education and design thinking.
• Founder, GirlTalk Jax — mentorship and empowerment program for teen girls promoting creativity, confidence, and emotional wellness.
• Advocate for Children’s Charities — long-time supporter and creative contributor to ECCAC, MKAF, CVHN, and Alaqua Animal Refuge.
• Community Speaker — leads workshops and panels on creative leadership, mindfulness, and community-driven design.
Art Director- job post
Starmark | Fort Lauderdale, FL•Remote | Full-time, Contract
Full job description
Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew.
Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.
As an Agile Team We Value:
Quick Daily Check-ins – that help us collaborate, increase transparency, reduce wasted time and cut down on interruptions so we can get more done.
Solid Planning – because you're a flexible self-starter who wants to participate in whole-team project roadmaps, plan new work with clients and organize your own efforts across multiple projects during 2-week sprints.
People Who Deliver – with an ability to own the overall design and vision of a project.
Being Able to Respond to Change – because we prefer to be focused instead of harried so that we can adapt quickly, remain flexible, collaborate with each other and our clients for success
Expectations:
Ability to produce exceptional work for clients both creatively and effectively
Ability to conceptualize and rollout creative ideas/solutions that effectively communicate strategy
Maintaining client brand guidelines and standards
Ability to work directly with client and team to build relationships
A digital-first art director who is curious about the latest technologies and best practices
Balanced creative and analytical mindset
Strong written, verbal communication & organizational skills
Ability to manage multiple projects in an Agile, deadline-driven environment
Requirements:
Strong portfolio that demonstrates innovative integrated work: video, social, digital, display, OOH, print, collateral, experiential
Experience designing brands, from look/feel through brand guidelines
Bachelor's degree and/or 4+ years with an advertising or design company
Experience within Tourism, Higher Ed, Healthcare and B2B/Tech a plus
Proficiency with Adobe Creative Suite, including XD; Premiere and After Effects a plus
Self-motivated and able to work within a team with minimal supervision
Strong presentation skills
Got a creative secret power? Bring it!
Only candidates who include samples and/or a creative portfolio will be considered. Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.
Résumé
Click below to enlargeHERE’S WHAT MAKES KERI DIFFERENT
I’m a full-service creative and marketing professional who operates project-based and thrives in an Agile environment. My expertise shines in running large, complex marketing efforts with clarity and efficiency — from branding and positioning to integrated marketing campaigns, bespoke digital experiences, and the development of new creative and marketing technologies. I bring the same end-to-end capability as a full team, ensuring every project moves smoothly, strategically, and at a level of craftsmanship that elevates the entire brand.
Keri & Liz Atchley
(Senior & Junior Art Director Mother Daughter Team)
It’s an Atchley Thing
Where creativity runs in the family — and excellence comes standard.
Some families pass down heirlooms.The Atchleys pass down creative brilliance, big ideas, and the ability to make any team better just by walking in the room.
And we live near the “island thing”.Together?
Unstoppable.
When you pair Keri’s experience with Liz’s momentum, you get a rare, intergenerational creative duo that operates like a well-oiled brand machine.
They share:Kindness as a leadership style
Humor as a survival skill
Collaboration as a superpower
An unspoken creative shorthand that only family can cultivate
A deep belief in the magic of great ideas, great teams, and great work
If you love Liz — and you do — you will absolutely love Keri.
It’s not arrogance, it’s lineage.It’s an Atchley Thing.
Liz is the next generation.
Keri is the blueprint.
Together, they are
the Atchley Advantage.
Meet the OG Atchley:Keri Atchley —
Senior Art Director /
Creative Swiss Army Knife
Keri is the seasoned, steady heartbeat of this duo. With 30 years of multidisciplinary experience, she’s led creative for luxury brands, global corporations, philanthropic powerhouses, and Hollywood icons. (Yes, she branded Morgan Freeman’s charity event and Tyler Perry’s jet. Yes, she stayed calm while doing it.)
She’s the designer teams trust, clients cling to, and producers thank. Part strategist, part visionary, part magician — Keri sees the whole board. She reads the room before anyone speaks. And she’s the one creatives call when they need the idea, not just an idea.
Keri brings:
Decades of agency and studio leadership
Rock-solid systems, process, and mentorship
A sixth sense for what clients actually want
Design craftsmanship rooted in kindness, clarity, humor, and courage (literally — it’s the phonetic spelling of her name: /kerij/)
She is — and forever will be —
the Atchley Original.
Meet the Newer Model:Liz Atchley —
Junior Art Director /
Creative Spark Plug
Liz is the modern remix — fresh, hungry, wildly talented, already thriving at Starmark.
She’s the energy, the curiosity, the new-era eye. And she’s building her career with the same integrity, talent, and client instinct she grew up watching her mom model.
Liz brings:
Smart, clean, concept-driven design
Collaborative energy everyone notices
A natural, intuitive ability to learn fast and contribute faster
A grounded work ethic that makes her a dream addition to any team
She is Starmark’s rising star —
and the agency already knows it.
Keri Atchley
Resume
-
Art Director and Creative Director with 25+ years of experience crafting immersive brand experiences across events, environments, and campaigns. I bring an “idea-to-installation” approach — blending strategy, storytelling, and design precision to shape unforgettable experiential moments. From large-scale trade shows and gala events to branded interiors and multimedia activations, I lead with collaboration, concept clarity, and detail obsession.
-
Experiential & Event Branding • Environmental Design • Trade Show & Exhibit Design • Large Format Print Production
Concept Development • Visual Storytelling • Art Direction • 3D & Spatial Visualization • Brand Campaign Integration
Collaborative Leadership • Cross-functional Coordination • Vendor & Production Management
Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, Acrobat) • Figma • FormZ (3D Modeling) • Canva • Trello • Asana • Google Workspace
-
Design Director – IDEAS/Folio Atlanta
Led exhibit and environmental design for major brands and trade show experiences. Created demo rooms, set designs, and immersive displays for clients such as Coca-Cola, Scripps Networks (HGTV/Food Network), Michelin, and Ubisoft. Oversaw design presentations, material selections, production drawings, and on-site installations.
-
Coastal Luxury Real Estate – Destin, FL : 2012 – 2023
Developed and executed brand identity and marketing systems positioning Coastal Luxury as a premier lifestyle brand.
Managed digital/print assets for 100+ luxury listings ($1M+), including brochures, window graphics, and showcase presentations.
Built and maintained a DAM system to support marketing, photography, and client communications.
Directed high-end campaign visuals, property marketing, and social storytelling.
-
Chi Chi Miguel Throwdown / Emeril Lagasse Foundation – Transformed a 75-person backyard fundraiser into a 4-day celebrity-supported gala raising over $2M annually. Directed event identity, spatial branding, stage sets, signage, auction visuals, and large-format graphics.
Tyler Perry Private Jet Interior Design – Created bespoke environmental patterns and materials inspired by Versace interiors for a $125M Gulfstream III aircraft, including lighting concepts and textile integration.
Coastal Luxury Real Estate Events – Led creative direction for branded launch events, custom signage, step-and-repeat backdrops, immersive staging, and luxury property showcases.
Sea Level Spirits – Co-founded craft vodka brand; developed naming, logo, bottle design, event installations, product launches, and trade activations.
Emerald Coast Children’s Advocacy Center Events – Designed multi-sensory fundraising environments using light, color, and storytelling to elevate brand visibility and donor engagement.
National Tradeshows & Exhibits (Michelin, TOTO USA, HGTV, Coca-Cola, Pergo, BMW Mini) – Directed creative concepts and booth environments integrating digital displays, lighting, and interactive storytelling.
-
• Seaside Style / The Town of Seaside — longtime creative partner directing brand systems across multiple retail concepts and community initiatives; seasonal marketing, signage, packaging, window displays, and digital campaigns.
• The Seaside Style, Kids + Baby, Cabana, Baby + Bump — retail brand identities, visual merchandising, packaging, and seasonal campaign design under the Seaside brand.
• The Court (Seaside lodging property) — boutique identity, collateral, signage, and brand-experience design that align with Seaside’s thoughtful aesthetic.
• Tyler Perry’s Gulfstream III private jet — creative design partner on a $65 million interior remodel inspired by Versace; custom finishes, mood lighting, monogrammed motifs, and cinematic flair. Valued at approx. $125 million and ranked #1 most expensive celebrity jet (Trump’s was #2).
• Chi Chi Miguel Throwdown — 10+ years as creative and event-branding lead; developed annual themes, logos, invitations, swag, auction catalogs, live slideshow visuals, website updates, and email campaigns to support multi-day fundraising; grew the event from a small dinner to a major celebrity-supported gala.
• GirlTalk Jax — founder; program identity, branding, creative direction, promotional campaigns, and materials for a mentorship initiative empowering tween and teen girls.
• Coastal Luxury Real Estate / Coastal Luxury Magazine — brand identity, integrated marketing, signage, advertising, event branding, and publication collateral for a Gulf Coast luxury real estate firm and its lifestyle magazine.
-
Bachelor of Fine Arts, Commercial Interior Design — University of Georgia
Certified RYT-200 Yoga & Meditation Instructor and CRYT-95 Children’s Yoga Teacher
Registered Behavior Technician (ABA Therapy)
-
Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, Acrobat) • Figma • FormZ (3D Modeling) • Canva • ClickUp • Trello • Asana • Google Workspace • AI Driven
-
Description text goes here
-
GOLD FAPA Award – Coastal Dune Lakes book
Featured in UF Health Jacksonville resilience campaign
Design work showcased in Modern Luxury, VIE, The Atlantan, Emerald Coast Magazine, and Martha Stewart / OMNI Media
Creative campaigns have collectively raised over $10 million for philanthropic foundations
Author of The Adventures of the Almost 10 lb. Beastie
30+ years of concept-to-execution leadership across luxury, tourism, lifestyle, and nonprofit sectors.
Expertise in large-format print production, environmental signage systems, and interactive exhibit storytelling.
Trusted creative partner to celebrity philanthropists, Fortune 500 brands, and design-driven organizations.
Deep experience in event identity systems, storyboards, and art direction for cross-functional teams.
Highly personal with a hands-on approach.
Design360 knows how to deliver solid design.
We offer our superb design skills
and outstanding marketing materials.
It's what we do...all day, every day.
When we say “we can help you”… we mean it. With no other motive than to make things easier and happier for our clients, we have a strong desire to help others. And we usually know how to make things happen because we don’t take no for an answer. But we are humble and realize our limitations.
We know good design when we see it, and we know how to create it. Established in Atlanta in 2000, Design360 is a boutique design firm with a highly personal and hands-on approach to all manner of creative ventures. In 2009, the firm relocated to Northwest Florida, offering professional services to a wide array of diverse clients throughout the Southeast, but more specifically to the "locals" of the Northwest Florida beach towns - all along 30A, Destin, Miramar Beach, and Panama City Beach. In May 2024, Design360 relocated its home office to Jacksonville to better serve its East Coast clientele.
