KERI ATCHLEY   RESUME PORTFOLIO EMAIL CALL

Dear Lily, Dale, Penny + Starmark,

I’m Keri Atchley, a creative director and designer with 30+ years of experience leading integrated brand campaigns across tourism, healthcare, higher ed, B2B, and lifestyle. I thrive in Agile environments where collaboration, iteration, and teamwork drive results.

My daughter Liz Atchley recently joined Starmark and speaks so highly of the culture—I’d love the chance to contribute my creative leadership and campaign experience to your team.

I am applying to your Art Director job post on Indeed.

Over the past 25 years, I have built a career on delivering integrated, multi-platform campaigns for industries including tourism, healthcare, higher education, B2B/tech, and lifestyle brands. What drew me most to Starmark is your commitment to Agile methodology—it mirrors how I’ve approached design leadership for decades: staying adaptive, collaborative, and resilient through the ever-changing tides of technology, business, and the economy.

For me, Agile is more than a workflow—it’s a mindset. I value daily check-ins, cross-functional transparency, and sprint-based planning because they allow creative teams to focus on what matters most: producing work that delivers results. I thrive in environments where the right team members are empowered to do what they do best—salespeople drive sales, strategists map strategy, and designers bring the creative to life. That balance allows me to focus on what I do best: solving client problems and helping their businesses and dreams expand, get noticed, and be remembered through strategic, curious, and creative campaigns across digital, social, print, OOH, and experiential.

I miss being part of larger teams where collaboration fuels innovation. Starmark’s culture of strategic thinking and award-winning creative makes me eager to contribute not only my design expertise but also my leadership in brand identity, integrated campaigns, and client partnerships. I am confident that my background and philosophy align with your mission of delivering stellar work with measurable impact.

Thank you for considering my application. I would welcome the opportunity to discuss how my experience and vision can help further Starmark’s success.

Warm regards,

Keri Atchley

MY BEST AND BRIGHTEST

KERI ATCHLEY

Creative Director | Art Director | Brand & Publication Designer

Jacksonville, FL (Remote)
keri@design-360.com | 404-822-3834
linkedin.com/in/keriatchley

porfolio: www.design-360.com

PROFILE

Creative Director and multidisciplinary designer with over 25 years of experience leading integrated campaigns, brand systems, and publication design across luxury lifestyle, hospitality, nonprofit, and wellness sectors. Known for translating vision into design systems that blend storytelling, strategy, and measurable results.

CORE EXPERTISE

Creative Direction • Art Direction • Brand Identity Systems • Publication Design • Experiential Design • Integrated Campaigns • Packaging & Product Launches •
Nonprofit Event Branding • Editorial Design & Print Production • Digital Marketing •
AI-Enhanced Workflow • Photography Direction • Team Mentorship

EXPERIENCE

DESIGN360, LLC | Jacksonville, FL

Founder & Executive Creative Director

2000 – Present

• Directed branding and marketing campaigns for clients including Tyler Perry Studios, Michelin, Wells Fargo, Motorola, Medtronic, and TOTO USA.

• Developed award-winning brand identities, integrated campaigns, interiors, packaging, and experiential environments.

• Mentored cross-disciplinary creative teams and fostered long-term client relationships through strategic collaboration.

• Donated creative services to Emerald Coast Children’s Advocacy Center and Mattie Kelly Arts Foundation, doubling donor engagement.

VIP 30A MAGAZINE | Santa Rosa Beach, FL

Art Director (Publications – Print & Digital)

2022 – 2024

• Directed layout, design, and storytelling for each issue — balancing editorial flow, typography, and luxury tone.

• Maintained digital publication by uploading monthly issues to Issuu.com and optimizing format for accessibility.

• Created media kits, advertising layouts, and digital sales assets.

• Collaborated with editorial, photography, and production teams to ensure visual cohesion across print and digital.

IDEAS / FOLIO ATLANTA | Atlanta, GA

Design Director (Experiential & Environmental Design)

1996 – 2000

• Led experiential design for interactive trade-show and branded environments for Coca-Cola, HGTV, Michelin, TOTO USA, and Scripps Networks.

• Oversaw all design stages — ideation, lighting, material selection, spatial storytelling, and final build supervision.

• Promoted to Design Director within two years for exceptional leadership and creative excellence.

SELECT PUBLISHING & MAGAZINE PROJECTS

• VIP 30A Magazine — full design, layout, digital issue publishing, media kits, ad assets, and luxury editorial storytelling.

• Coastal Dune Lakes — FAPA Gold Award; lead designer with Emmy-nominated filmmaker Nic Stoltzfus.

• Dogs of 30A — co-author and designer; hardcover sold out on release.

• The Adventures of the Almost 9-lb Beastie — authored and designed children’s book.

30A Living & 30A Style — designed luxury lifestyle coffee-table books with Lynn Nesmith (Southern Living, Better Homes & Gardens).

BRANDING & CREATIVE PROJECTS

Seaside Style / The Town of Seaside — longtime creative partner directing brand systems across multiple retail concepts and community initiatives; seasonal marketing, signage, packaging, window displays, and digital campaigns.

• The Seaside Style, Kids + Baby, Cabana, Baby + Bump — retail brand identities, visual merchandising, packaging, and seasonal campaign design under the Seaside brand.

The Court (Seaside lodging property) — boutique identity, collateral, signage, and brand-experience design that align with Seaside’s thoughtful aesthetic.

Tyler Perry’s Gulfstream III private jet — creative design partner on a $65 million interior remodel inspired by Versace; custom finishes, mood lighting, monogrammed motifs, and cinematic flair. Valued at approx. $125 million and ranked #1 most expensive celebrity jet (Trump’s was #2).

Chi Chi Miguel Throwdown — 10+ years as creative and event-branding lead; developed annual themes, logos, invitations, swag, auction catalogs, live slideshow visuals, website updates, and email campaigns to support multi-day fundraising; grew the event from a small dinner to a major celebrity-supported gala.

• GirlTalk Jax — founder; program identity, branding, creative direction, promotional campaigns, and materials for a mentorship initiative empowering tween and teen girls.

• Coastal Luxury Real Estate / Coastal Luxury Magazine — brand identity, integrated marketing, signage, advertising, event branding, and publication collateral for a Gulf Coast luxury real estate firm and its lifestyle magazine.

RECOGNITION & COMMUNITY LEADERSHIP

Recipient of awards for experiential design, publication layout, and integrated campaigns.

Author and designer of multiple award-winning books and editorial series.

Board member and creative donor for Mattie Kelly Arts Foundation, Emerald Coast Children’s Advocacy Center, Children’s Volunteer Health Network, and Alaqua Animal Refuge — personally contributing over $125,000 in pro bono design services, while raising millions for non-profits.

EDUCATION & CERTIFICATIONS

Bachelor of Fine Arts, Commercial Interior Design — University of Georgia

Certified RYT-200 Yoga & Meditation Instructor and CRYT-95 Children’s Yoga Teacher

Registered Behavior Technician (ABA Therapy)

TECHNICAL PROFICIENCIES

Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) • Figma • Canva

Productivity: Microsoft Office Suite • Google Workspace • Asana • Trello

Technology: Mailchimp • Issuu.com • Publishing • AI Tools for Design Innovation

OTHER INTERESTS & LEADERSHIP

• Yoga & Mindfulness Instructor — Certified RYT-200, teaching for 15+ years; specializes in creative wellness and youth mentorship.

• Registered Behavior Technician (RBT) — ABA-certified; integrates behavioral insights with creative education and design thinking.

• Founder, GirlTalk Jax — mentorship and empowerment program for teen girls promoting creativity, confidence, and emotional wellness.

• Advocate for Children’s Charities — long-time supporter and creative contributor to ECCAC, MKAF, CVHN, and Alaqua Animal Refuge.

• Community Speaker — leads workshops and panels on creative leadership, mindfulness, and community-driven design.

Résumé

Click below to enlarge

HERE’S WHAT MAKES KERI DIFFERENT

I’m your full-service creative and marketing Super-star that’s project-based and powered by Agile Methodology. Where my expertise shines is in running large, complex marketing efforts more smoothly – projects like: branding and positioning, integrated marketing campaigns , bespoke digital efforts and developing new marketing technologies.

Keri & Liz Atchley

(Senior & Junior Art Director Mother Daughter Team)

It’s an Atchley Thing

Where creativity runs in the family — and excellence comes standard.

Some families pass down heirlooms.

The Atchleys pass down creative brilliance, big ideas, and the ability to make any team better just by walking in the room.

And we live near the “island thing”.

Together?
Unstoppable.

When you pair Keri’s experience with Liz’s momentum, you get a rare, intergenerational creative duo that operates like a well-oiled brand machine.

They share:
  • Kindness as a leadership style

  • Humor as a survival skill

  • Collaboration as a superpower

  • An unspoken creative shorthand that only family can cultivate

  • A deep belief in the magic of great ideas, great teams, and great work

If you love Liz — and you do — you will absolutely love Keri.

It’s not arrogance, it’s lineage.

It’s an Atchley Thing.

Liz is the next generation.

Keri is the blueprint.

Together, they are
the Atchley Advantage.

Meet the OG Atchley:

Keri Atchley —

Senior Art Director /
Creative Swiss Army Knife

Keri is the seasoned, steady heartbeat of this duo. With 30 years of multidisciplinary experience, she’s led creative for luxury brands, global corporations, philanthropic powerhouses, and Hollywood icons. (Yes, she branded Morgan Freeman’s charity event and Tyler Perry’s jet. Yes, she stayed calm while doing it.)

She’s the designer teams trust, clients cling to, and producers thank. Part strategist, part visionary, part magician — Keri sees the whole board. She reads the room before anyone speaks. And she’s the one creatives call when they need the idea, not just an idea.

Keri brings:

  • Decades of agency and studio leadership

  • Rock-solid systems, process, and mentorship

  • A sixth sense for what clients actually want

  • Design craftsmanship rooted in kindness, clarity, humor, and courage (literally — it’s the phonetic spelling of her name: /kerij/)

She is — and forever will be —
the Atchley Original.

Meet the Newer Model:

Liz Atchley —

Junior Art Director /
Creative Spark Plug

Liz is the modern remix — fresh, hungry, wildly talented, already thriving at Starmark.

She’s the energy, the curiosity, the new-era eye. And she’s building her career with the same integrity, talent, and client instinct she grew up watching her mom model.

Liz brings:

  • Smart, clean, concept-driven design

  • Collaborative energy everyone notices

  • A natural, intuitive ability to learn fast and contribute faster

  • A grounded work ethic that makes her a dream addition to any team

She is Starmark’s rising star —
and the agency already knows it.

Career Highlight: Morgan Freeman

What makes this night even more meaningful is that it wasn’t a one-off project—it was the pinnacle of more than a decade of creative partnership. My team and I were behind the full visual identity, branding, invitations, menus, signage, digital assets, experiential design, and storytelling that helped shape the Throwdown into what it ultimately became: one of the most iconic philanthropic events in the region.

Our work supported its evolution into Emeril Lagasse Foundation Throwdown, deepening its impact, expanding its reach, and helping raise millions for local nonprofits. The event became a tradition, a community cornerstone, and a place where generosity, great food, and unforgettable moments converged—all wrapped in branding that made it feel like the joyful, high-energy celebration it was meant to be.

To design for a celebrity event is an honor.

To help build the brand behind a philanthropic movement—

that’s legacy.

The crown jewel of my 30-year career was the night I met Morgan Freemanyes, actual God—and had the unforgettable honor of placing a lei around his neck as he arrived to the event “An Evening with Morgan Freeman.” What followed was pure alchemy: joy, generosity, and the unmistakable electricity of a room where purpose meets celebrity.

Mr. Freeman was everything you hope he’d be—warm, gracious, and fully present. He was the guest of honor for an intimate 100-person charity dinner, one of the most coveted auction lots at the legendary Chi Chi Miguel Throwdown, now known as Emeril Lagasse Foundation Throwdown. For several years in a row, this dinner—hosted in the beautiful home of Lynn and Steve Dugas—sold for $2,000 per seat, raising extraordinary funds for children’s charities across the Gulf Coast.

Keri Atchley

Resume

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Highly personal with a hands-on approach.

Design360 knows how to deliver solid design.
We offer our superb design skills
and outstanding marketing materials.
It's what we do...all day, every day. 

When we say “we can help you”… we mean it. With no other motive than to make things easier and happier for our clients, we have a strong desire to help others. And we usually know how to make things happen because we don’t take no for an answer. But we are humble and realize our limitations.

We know good design when we see it, and we know how to create it.  

Established in Atlanta in 2000, Design360 is a boutique design firm with a highly personal and hands-on approach to all manner of creative ventures.  In 2009, the firm relocated to Northwest Florida, offering professional services to a wide array of diverse clients throughout the Southeast, but more specifically to the "locals" of the Northwest Florida beach towns - all along 30A, Destin, Miramar Beach, and Panama City Beach. In May 2024, Design360 relocated its home office to Jacksonville to better serve its East Coast clientele.

Design360 continues to serve clients internationally.

Proudly providing award-winning designs and customer service since May 2000.


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