import React from "react"; import { Card, CardContent } from "@/components/ui/card"; import { Button } from "@/components/ui/button"; import { Quote } from "lucide-react"; /** * Starmark-style case study page * - TailwindCSS only; shadcn/ui for Cards & Buttons * - Replace all IMAGE placeholders with your own assets * - Swap METRIC placeholders with real numbers when ready */ export default function CaseStudyChiChiMorgan() { return (

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Celebrity charity gala with elegant lighting and crowd

Case Study · Philanthropy · Experiential

Turning Generosity into a Show‑Stopping Experience

How Design360 helped transform two marquee charity events— Chi Chi Miguel Throwdown and Morgan Freeman’s “An Evening with God”— into high‑impact, human‑centered brand experiences that raised spirits and serious dollars.

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Client

Emeril Lagasse Foundation · Morgan Freeman

Expertise

Brand Systems, Campaign, Experiential, Environmental, Print, Digital, On‑site Ops

Timeline

Multi‑year partnerships · Selected highlights

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The Challenge

Build distinct identities for two beloved philanthropic events that feel premium yet playful, move donors to act, and scale across print, digital, and the physical environment—without losing the soul of why people show up.

The Big Idea

Treat generosity like a world‑class brand experience. We designed cohesive systems that turn every touchpoint—ticketing, signage, menus, stages, paddles, photo ops—into a single narrative arc: arrive curious, leave connected, give boldly.

What We Delivered

Unified campaign & identity systems for both events
On‑site environmental & wayfinding design
Print suites: invites, menus, paddles, programs
Digital assets: microsite, email, social kits
Stage, donor wall & sponsor recognition design

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Narrative First

For Chi Chi Miguel Throwdown, we leaned into the joyful chaos of culinary competition— bold typography, cheeky copy, and tactile materials that felt as handcrafted as the dishes themselves.

For “An Evening with God”, we dialed up cinematic elegance—subtle textures, luminous blacks, and reverent spacing—to let the performance and mission take the spotlight.

“Design is empathy you can see. When donors feel the story, generosity follows.”

— Keri Atchley, Creative Director

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By the Numbers*

*Replace placeholders with verified results before publishing.

{[ { label: "Funds Raised", value: "$X.XXM+" }, { label: "Auction Lots Sold", value: "XXX+" }, { label: "Attendance YoY", value: "+XX%" }, { label: "Sponsor Retention", value: "XX%" }, ].map((m) => (

{m.value}

{m.label}

))}

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01 · Discovery

Stakeholder interviews, mission alignment, voice workshops, inventory of assets and constraints.

02 · System Design

Modular identity kits spanning print, digital, stagecraft, and donor recognition—built for speed.

03 · Orchestration

Run‑of‑show matrices, vendor coordination, and on‑site art direction keep the experience seamless.

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From first impression to final paddle raise, every detail tells the story.

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Selected Deliverables

{[ "Event identity & theme kits", "Sponsor deck & pledge materials", "Auction paddles & bid cards", "Menus, table cards & chef signage", "Step‑and‑repeat & photo sets", "Microsite & email templates", "Donor wall & legacy signage", "Wayfinding & back‑of‑house ops", "Post‑event recap & PR assets", ].map((item) => ( {item} ))}

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