Brandit 10x10
Design360 Created a
Show-stopping Booth for Brandit
— a major feat for a little 10×10 in a vast sea of corporate sameness.Atlanta Build Expo 2024
What do you do when your client has a 10x10 booth and wants to be the most talked-about brand at the show?
You call the cows home.
Brandit hired Design360 to turn their small footprint at the Atlanta Build Expo 2024 into a big, unforgettable experience. The challenge: stand out in a sea of cookie-cutter booths that all looked the same—logo, bullet points, and stock imagery. The goal wasn’t just to sell more product; it was to make Brandit memorable.
We started with a playful spin on the Got Milk? campaign—Got Brandit?
—and found a hilariously bold image that stopped people in their tracks.
What began as a joke became a creative lightning bolt.
The “Don’t let this happen to you” cow backdrop became the show’s most photographed display, sparking laughter, curiosity, and nonstop conversation.
Proof that sometimes, the smallest spaces can make the biggest impressions.A curious cow roamed the show-floor halls handing out cowbells, summoning attendees with a playful “cattle call” to visit the Brandit booth. Laughter echoed down the aisles as people followed the sound, discovering a space that was as bold and unexpected as the brand itself. The result? A booth that became the talk of the show — delivering record engagement, extending its life into 2025 with clever creative reuse, and proving that even the smallest footprint can make the loudest impression.
Design360’s creative use of large-format graphics, humor, and visual storytelling transformed a 10x10 space into the most talked-about booth of the event.
As Brandit put it:
“This was textbook marketing. Next year, we’ll have a tall order to top the cows!”
“The responses were priceless.
We pushed the envelope, but it was worth it.”
Results That Spoke for Themselves
🚀 200% increase in booth traffic and attendee engagement
🌐 Web traffic spiked for an entire month post-show
✉️ Leads and correspondence nearly tripled
💬 “Post-show consensual engagement” (yes, that’s what we called it) multiplied — repeat and new attendees tripled at the 2025 show
💡 Simple 2025 refresh extended the campaign’s ROI and cut costs by 50%
But this wasn’t just another branded backdrop;
it was a full-blown experience.