Meet your new Starmark Maker!
Dear Starmark,
I’m Keri Atchley, a creative director and designer with 30+ years of experience leading integrated brand campaigns across tourism, healthcare, higher ed, B2B, and lifestyle. I thrive in Agile environments where collaboration, iteration, and teamwork drive results.
My daughter Liz Atchley just joined Starmark and speaks so highly of the culture—I’d love the chance to contribute my creative leadership and campaign experience to your team.
Over the past 25 years, I have built a career on delivering integrated, multi-platform campaigns for industries including tourism, healthcare, higher education, B2B/tech, and lifestyle brands. What drew me most to Starmark is your commitment to Agile methodology—it mirrors how I’ve approached design leadership for decades: staying adaptive, collaborative, and resilient through the ever-changing tides of technology, business, and the economy.
For me, Agile is more than a workflow—it’s a mindset. I value daily check-ins, cross-functional transparency, and sprint-based planning because they allow creative teams to focus on what matters most: producing work that delivers results. I thrive in environments where the right team members are empowered to do what they do best—salespeople drive sales, strategists map strategy, and designers bring the creative to life. That balance allows me to focus on what I do best: solving client problems and helping their businesses and dreams expand, get noticed, and be remembered through strategic, curious, and creative campaigns across digital, social, print, OOH, and experiential.
I miss being part of larger teams where collaboration fuels innovation. Starmark’s culture of strategic thinking and award-winning creative makes me eager to contribute not only my design expertise but also my leadership in brand identity, integrated campaigns, and client partnerships. I am confident that my background and philosophy align with your mission of delivering stellar work with measurable impact.
Thank you for considering my application. I would welcome the opportunity to discuss how my experience and vision can help further Starmark’s success.
Warm regards,
Keri Atchley
KERI ATCHLEY
Creative Director | Art Director | Brand & Publication Designer
Jacksonville, FL (Remote)
keri@design-360.com | 404-822-3834
linkedin.com/in/keriatchley
porfolio: www.design-360.com
PROFILE
Creative Director and multidisciplinary designer with over 25 years of experience leading integrated campaigns, brand systems, and publication design across luxury lifestyle, hospitality, nonprofit, and wellness sectors. Known for translating vision into design systems that blend storytelling, strategy, and measurable results.
CORE EXPERTISE
Creative Direction • Art Direction • Brand Identity Systems • Publication Design • Experiential Design • Integrated Campaigns • Packaging & Product Launches • Nonprofit Event Branding • Editorial Design & Print Production • AI-Enhanced Workflow • Digital Marketing • Photography Direction • Team Mentorship
EXPERIENCE
DESIGN360, LLC | Jacksonville, FL
Founder & Executive Creative Director
2000 – Present
• Directed branding and marketing campaigns for clients including Tyler Perry Studios, Michelin, Wells Fargo, Motorola, Medtronic, and TOTO USA.
• Developed award-winning brand identities, integrated campaigns, interiors, packaging, and experiential environments.
• Mentored cross-disciplinary creative teams and fostered long-term client relationships through strategic collaboration.
• Donated creative services to Emerald Coast Children’s Advocacy Center and Mattie Kelly Arts Foundation, doubling donor engagement.
VIP 30A MAGAZINE | Santa Rosa Beach, FL
Design Director (Publications – Print & Digital)
2022 – 2024
• Directed layout, design, and storytelling for each issue — balancing editorial flow, typography, and luxury tone.
• Maintained digital publication by uploading monthly issues to Issuu.com and optimizing format for accessibility.
• Created media kits, advertising layouts, and digital sales assets.
• Collaborated with editorial, photography, and production teams to ensure visual cohesion across print and digital.
IDEAS / FOLIO ATLANTA | Atlanta, GA
Design Director (Experiential & Environmental Design)
1996 – 2000
• Led experiential design for interactive trade-show and branded environments for Coca-Cola, HGTV, Michelin, TOTO USA, and Scripps Networks.
• Oversaw all design stages — ideation, lighting, material selection, spatial storytelling, and final build supervision.
• Promoted to Design Director within two years for exceptional leadership and creative excellence.
SELECT PUBLISHING & MAGAZINE PROJECTS
• VIP 30A Magazine — full design, layout, digital issue publishing, media kits, ad assets, and luxury editorial storytelling.
• Coastal Dune Lakes — FAPA Gold Award; lead designer with Emmy-nominated filmmaker Nic Stoltzfus.
• Dogs of 30A — co-author and designer; hardcover sold out on release.
• The Adventures of the Almost 9-lb Beastie — authored and designed children’s book.
• 30A Living & 30A Style — designed luxury lifestyle coffee-table books with Lynn Nesmith (Southern Living, Better Homes & Gardens).
BRANDING & CREATIVE PROJECTS
• Seaside Style / The Town of Seaside — longtime creative partner directing brand systems across multiple retail concepts and community initiatives; seasonal marketing, signage, packaging, window displays, and digital campaigns.
• The Seaside Style, Kids + Baby, Cabana, Baby + Bump — retail brand identities, visual merchandising, packaging, and seasonal campaign design under the Seaside brand.
• The Court (Seaside lodging property) — boutique identity, collateral, signage, and brand-experience design that align with Seaside’s thoughtful aesthetic.
• Tyler Perry’s Gulfstream III private jet — creative design partner on a $65 million interior remodel inspired by Versace; custom finishes, mood lighting, monogrammed motifs, and cinematic flair. Valued at approx. $125 million and ranked #1 most expensive celebrity jet (Trump’s was #2).
• Chi Chi Miguel Throwdown — 10+ years as creative and event-branding lead; developed annual themes, logos, invitations, swag, auction catalogs, live slideshow visuals, website updates, and email campaigns to support multi-day fundraising; grew the event from a small dinner to a major celebrity-supported gala.
• GirlTalk Jax — founder; program identity, branding, creative direction, promotional campaigns, and materials for a mentorship initiative empowering tween and teen girls.
• Coastal Luxury Real Estate / Coastal Luxury Magazine — brand identity, integrated marketing, signage, advertising, event branding, and publication collateral for a Gulf Coast luxury real estate firm and its lifestyle magazine.
RECOGNITION & COMMUNITY LEADERSHIP
Recipient of awards for experiential design, publication layout, and integrated campaigns.
Author and designer of multiple award-winning books and editorial series.
Board member and creative donor for Mattie Kelly Arts Foundation, Emerald Coast Children’s Advocacy Center, Children’s Volunteer Health Network, and Alaqua Animal Refuge — contributing over $125,000 in pro bono design services.
EDUCATION & CERTIFICATIONS
Bachelor of Fine Arts, Commercial Interior Design — University of Georgia
Certified RYT-200 Yoga & Meditation Instructor and CRYT-95 Children’s Yoga Teacher
Registered Behavior Technician (ABA Therapy)
TECHNICAL PROFICIENCIES
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) • Figma • Canva
Productivity: Microsoft Office Suite • Google Workspace • Asana • Trello • Slack
Technology: Mailchimp • Issuu.com • Publishing • AI Tools for Design Innovation
OTHER INTERESTS & LEADERSHIP
• Yoga & Mindfulness Instructor — Certified RYT-200, teaching for 15+ years; specializes in creative wellness and youth mentorship.
• Registered Behavior Technician (RBT) — ABA-certified; integrates behavioral insights with creative education and design thinking.
• Founder, GirlTalk Jax — mentorship and empowerment program for teen girls promoting creativity, confidence, and emotional wellness.
• Advocate for Children’s Charities — long-time supporter and creative contributor to ECCAC, MKAF, CVHN, and Alaqua Animal Refuge.
• Community Speaker — leads workshops and panels on creative leadership, mindfulness, and community-driven design.
Keri Atchley
Resume
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Art Director and Creative Director with 25+ years of experience crafting immersive brand experiences across events, environments, and campaigns. I bring an “idea-to-installation” approach — blending strategy, storytelling, and design precision to shape unforgettable experiential moments. From large-scale trade shows and gala events to branded interiors and multimedia activations, I lead with collaboration, concept clarity, and detail obsession.
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xperiential & Event Branding • Environmental Design • Trade Show & Exhibit Design • Large Format Print Production
Concept Development • Visual Storytelling • Art Direction • 3D & Spatial Visualization • Brand Campaign Integration
Collaborative Leadership • Cross-functional Coordination • Vendor & Production Management
Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, Acrobat) • Figma • FormZ (3D Modeling) • Canva • ClickUp • Trello • Asana • Google Workspace
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Design Director – IDEAS/Folio Atlanta
Led exhibit and environmental design for major brands and trade show experiences. Created demo rooms, set designs, and immersive displays for clients such as Coca-Cola, Scripps Networks (HGTV/Food Network), Michelin, and Ubisoft. Oversaw design presentations, material selections, production drawings, and on-site installations.
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Coastal Luxury Real Estate – Destin, FL : 2012 – 2023
Developed and executed brand identity and marketing systems positioning Coastal Luxury as a premier lifestyle brand.
Managed digital/print assets for 100+ luxury listings ($1M+), including brochures, window graphics, and showcase presentations.
Built and maintained a DAM system to support marketing, photography, and client communications.
Directed high-end campaign visuals, property marketing, and social storytelling.
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Chi Chi Miguel Throwdown / Emeril Lagasse Foundation – Transformed a 75-person backyard fundraiser into a 4-day celebrity-supported gala raising over $2M annually. Directed event identity, spatial branding, stage sets, signage, auction visuals, and large-format graphics.
Tyler Perry Private Jet Interior Design – Created bespoke environmental patterns and materials inspired by Versace interiors for a $125M Gulfstream III aircraft, including lighting concepts and textile integration.
Coastal Luxury Real Estate Events – Led creative direction for branded launch events, custom signage, step-and-repeat backdrops, immersive staging, and luxury property showcases.
Sea Level Spirits – Co-founded craft vodka brand; developed naming, logo, bottle design, event installations, product launches, and trade activations.
Emerald Coast Children’s Advocacy Center Events – Designed multi-sensory fundraising environments using light, color, and storytelling to elevate brand visibility and donor engagement.
National Tradeshows & Exhibits (Michelin, TOTO USA, HGTV, Coca-Cola, Pergo, BMW Mini) – Directed creative concepts and booth environments integrating digital displays, lighting, and interactive storytelling.
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• Seaside Style / The Town of Seaside — longtime creative partner directing brand systems across multiple retail concepts and community initiatives; seasonal marketing, signage, packaging, window displays, and digital campaigns.
• The Seaside Style, Kids + Baby, Cabana, Baby + Bump — retail brand identities, visual merchandising, packaging, and seasonal campaign design under the Seaside brand.
• The Court (Seaside lodging property) — boutique identity, collateral, signage, and brand-experience design that align with Seaside’s thoughtful aesthetic.
• Tyler Perry’s Gulfstream III private jet — creative design partner on a $65 million interior remodel inspired by Versace; custom finishes, mood lighting, monogrammed motifs, and cinematic flair. Valued at approx. $125 million and ranked #1 most expensive celebrity jet (Trump’s was #2).
• Chi Chi Miguel Throwdown — 10+ years as creative and event-branding lead; developed annual themes, logos, invitations, swag, auction catalogs, live slideshow visuals, website updates, and email campaigns to support multi-day fundraising; grew the event from a small dinner to a major celebrity-supported gala.
• GirlTalk Jax — founder; program identity, branding, creative direction, promotional campaigns, and materials for a mentorship initiative empowering tween and teen girls.
• Coastal Luxury Real Estate / Coastal Luxury Magazine — brand identity, integrated marketing, signage, advertising, event branding, and publication collateral for a Gulf Coast luxury real estate firm and its lifestyle magazine.
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Bachelor of Fine Arts, Commercial Interior Design — University of Georgia
Certified RYT-200 Yoga & Meditation Instructor and CRYT-95 Children’s Yoga Teacher
Registered Behavior Technician (ABA Therapy)
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Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator, XD, Acrobat) • Figma • FormZ (3D Modeling) • Canva • ClickUp • Trello • Asana • Google Workspace • AI Driven
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Description text goes here
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GOLD FAPA Award – Coastal Dune Lakes book
Featured in UF Health Jacksonville resilience campaign
Design work showcased in Modern Luxury, VIE, The Atlantan, Emerald Coast Magazine, and Martha Stewart / OMNI Media
Creative campaigns have collectively raised over $10 million for philanthropic foundations
Author of The Adventures of the Almost 10 lb. Beastie
30+ years of concept-to-execution leadership across luxury, tourism, lifestyle, and nonprofit sectors.
Expertise in large-format print production, environmental signage systems, and interactive exhibit storytelling.
Trusted creative partner to celebrity philanthropists, Fortune 500 brands, and design-driven organizations.
Deep experience in event identity systems, storyboards, and art direction for cross-functional teams.
In May 2025,
Design360 Celebrated their
25-Year Anniversary.
In May 2025, design360 celebrated 25 years of proudly serving clients, developing meaningful & long-lasting relationships; while delivering consistent and effective enhancements to the beauty of our world.
In May 2025, Design360 Celebrated their 25-Year Anniversary.
Resume
Keri Atchley
Creative Art DirectorBrand Architect Senior Graphic DesignerWho I Am
My mission as a designer aligns closely with Goldflower’s: to elevate and inspire through creativity, culture, and connection. I bring 25+ years of experience crafting brands that not only look beautiful but feel authentic—rooted in storytelling, sensory appeal, and a genuine respect for the audience’s journey.
Like Goldflower, I believe excellence is found in the details—from concept to cultivation. My work spans every touchpoint of the brand experience: packaging, print, digital, retail environments, campaigns, and culture. Each piece is intentionally designed to be clean, consistent, and unforgettable—crafted to embody both artistry and trust.
This Goldflower portfolio reflects my passion for wellness, design, and purpose-driven storytelling—merging creative intuition with technical precision to build something truly elevated for the Florida cannabis community and beyond.plore My Work >>
Keri Atchley is a multidisciplinary designer, creative director, and storyteller whose three-decade career has bridged art, science, and soul. As the founder of Design360 LLC, she has shaped visual experiences for Fortune 500 companies, international lifestyle brands, and emerging wellness ventures — creating design systems that heal, educate, and elevate.
A pioneer in digital design, Keri began working with Adobe Creative Suite during its beta era, mastering Photoshop in 1990 and InDesign in 1999. Her portfolio spans experiential environments, luxury packaging, print, and digital storytelling for clients such as Coca-Cola, Michelin, Motorola, TOTO USA, and the Atlanta Braves, as well as high-impact lifestyle and luxury brands across Florida and beyond.
As Executive Creative Director of Design360, Keri led the full creative direction for CHT Medical (Chestnut Hill Therapeutics)—one of Florida’s first licensed medical marijuana providers—later re-contracted post-acquisition by Aphria to oversee compliant packaging, branding, and patient education materials. Her design approach merges regulatory precision with lifestyle appeal, crafting identities that inspire trust while honoring the culture and healing potential of the plant.
Her creative footprint extends across wellness and beverage brands including Sea Level Spirits, 30A Coastal Wines, Thompson 31Fifty Wines, and Black Dog Cellars, as well as high-end hospitality projects like The Court – SEASIDE®, Coastal Luxury Real Estate, and the Gulf Coast’s premier publications VIP 30A Magazine and Boat South, where she served as art director and designer for every issue between 2022 and 2024.
Keri also served with Inbloom Autism Services, blending her design and behavioral science expertise to develop patient education and wellness communications that bridge creative storytelling with evidence-based care. Her certification as a Registered Behavior Technician (RBT) deepened her insight into human motivation, empathy, and the power of mindful design— skills she now brings to every brand and mentorship project.
A certified RYT-200 Yoga and Meditation Instructor with an additional Children’s Yoga Alliance (CRYT-95) credential, Keri integrates mindfulness and neuroscience into her creative leadership and mentorship programs. She is the founder of GirlTalk Jax and The Big Sister You Always Wanted (BSYAW)—initiatives that empower tween and teen girls to build confidence, resilience, self-awareness, and understanding through talking, sharing, and listening - while offering techniques in mindfulness and creative expression.
Over the years, her work has been featured in Modern Luxury, VIE, The Atlantan, Emerald Coast Magazine, and Martha Stewart / OMNI Media, and has helped raise more than $10 million for philanthropic causes through design-driven storytelling. She is also the author of the children’s book The Adventures of the Almost 10 lb. Beastie.
Today, Keri continues to design with intention—bridging aesthetics and empathy, regulation and rebellion, beauty and purpose. Whether she’s building a cannabis brand, curating a luxury publication, or mentoring the next generation of creative women, her mission remains the same...
to design experiences that connect, heal, and inspire.Click below to enlarge
Aphria/CHT Medical
Successfully launched CHT Medical into the highly competitive US Medical Cannabis market, as one of the first (of six) approved Florida companies to provide alternative compassionate care and legalize medical marijuana for patients.The branding and packaging designs accelerated CHT Medical’s growth and sales, placing them in an attractive position for expansion and investment. As Aphria/Liberty Health Sciences acquired CHT Medical, Design360 continued engagement & rebranding with the new ownership.
Featured Works
These are clients for whom we have had the pleasure of designing a wide array of materials — from websites, signage, advertisements, stationery, notebooks, magazines, and full branding packages to interior renovations and jet design for celebrity Tyler Perry. Our services also include asset management and organization, brochures, mailers, digital flyers, printed sales showcases, media kits, and more.
Highly personal with a hands-on approach.
Design360 knows how to deliver solid design.
We offer our superb design skills
and outstanding marketing materials.
It's what we do...all day, every day.
When we say “we can help you”… we mean it. With no other motive than to make things easier and happier for our clients, we have a strong desire to help others. And we usually know how to make things happen because we don’t take no for an answer. But we are humble and realize our limitations.
We know good design when we see it, and we know how to create it. Established in Atlanta in 2000, Design360 is a boutique design firm with a highly personal and hands-on approach to all manner of creative ventures. In 2009, the firm relocated to Northwest Florida, offering professional services to a wide array of diverse clients throughout the Southeast, but more specifically to the "locals" of the Northwest Florida beach towns - all along 30A, Destin, Miramar Beach, and Panama City Beach. In May 2024, Design360 relocated its home office to Jacksonville to better serve its East Coast clientele.
