Meet Keri Atchley, the creator of design360.In May 2025,
Design360 Celebrated their
25-Year Anniversary.
In May 2025, design360 celebrated 25 years of proudly serving clients, developing meaningful & long-lasting relationships; while delivering consistent and effective enhancements to the beauty of our world.
Keri Atchley
Founder & Creative Director
An Atlanta native now happily based in Jacksonville, Florida, Keri Atchley is a multidisciplinary creative director, designer, educator, and mentor with over 30 years of experience shaping brands, environments, and storytelling experiences across lifestyle, hospitality, wellness, publishing, and regulated industries.Keri earned her Bachelor of Fine Arts from the University of Georgia, majoring in Commercial Interior Design with a minor in Fine Arts, and further refined her creative perspective through a study-abroad program in Cortona, Italy. Following internships with the architecture firms Leo A. Daly and Perkins + Will, she spent six formative years at Folio, Inc./Ideas, Inc., rising to the role of Design Director in 1998.
In 2000, Keri founded Design360 (www.design-360.com), a boutique design firm known for its highly personal, hands-on approach to brand development, experiential design, publishing, and visual storytelling. In 2009, she relocated the firm to Northwest Florida, expanding its reach across the Southeast while serving a wildly diverse portfolio of clients—from Fortune 500 giants to soulful local brands, from luxury real estate to cannabis startups, and from coffee-table books to private jets (yes, really).
Somewhere along the way, Keri was selected to help reimagine Tyler Perry’s Gulfstream III jet, creating a “flying theater” with a Versace-inspired interior (because of course). She has leied Morgan Freeman, helped raise millions entertaining guests at events with Emeril Lagasse, and designed large-scale environmental graphics for Motorola’s corporate offices. She’s led packaging and branding for food and beverage favorites like Sisters Gourmet and Bear Creek, and directed compliant cannabis packaging systems for CHT Medical and Aphria Florida—all while trying not to act weird around celebrities and still hitting her deadlines.
Driven by a love for storytelling and publishing, Keri launched Design360 Publishing in 2010. She went on to design and publish a series of acclaimed coffee-table books including The Dogs of 30A, 30A Style, 30A Living, and 30A Memories by Lynn Nesmith, as well as companion books for the documentaries Coastal Dune Lakes: Jewels of Florida’s Emerald Coast and The Great Florida Cattle Drive by Elam and Nic Stoltzfus. She is also the author of the children’s book The Adventures of the Almost 10 lb Beastie (a story inspired by a very small, very opinionated dog).
Many of Keri’s design contributions can be spotted simply by strolling through Seaside, Florida, where her work appears on storefront signage, shopping bags, magazine ads, logos, and lifestyle branding across the town. If you’ve ever thought, “Wow, that’s cute branding,” there’s a decent chance it was hers.
Deeply committed to community impact, Keri has donated more than $45,000 in pro-bono design services to local nonprofits and charities and continues to support a wide range of civic and philanthropic organizations. Her work blends creativity with purpose, elevating both brands and causes—and occasionally saving organizations from Comic Sans.
Beyond design, Keri brings a rare human-centered dimension to her career through wellness, education, behavioral health, and mentorship. She is a RYT-200 Certified Yoga & Meditation Instructor and a Certified Elevated Grounded Teacher (Children’s Yoga), offering yoga and art workshops for children of all ages. From 2014 to 2018, she served as Lead Physical Education Teacher at South Walton Montessori School, working with students ranging from 18-month-old toddlers to eighth graders and occasionally stepping in as a substitute teacher (which requires far more stamina than any boardroom meeting).
Most recently, Keri expanded her impact into the behavioral health field as a Registered Behavior Technician (RBT), providing Applied Behavior Analysis (ABA) therapy to children with developmental needs. She also worked with Inbloom Autism Services, where she supported individualized treatment plans, data-driven behavioral interventions, and family-centered care—bringing compassion, structure, and creativity into therapeutic environments.
Keri is also the founder of GirlTalk Jax, a mentorship initiative designed to support tween and teen girls through confidence-building, emotional resilience, and real-world life navigation. Through her signature program, Big Sister You Always Wanted (BSYAW), she offers a deeply personal, non-traditional mentoring approach that actually works—serving as a trusted guide, advocate, and steady presence during the most formative years of a girl’s life.
When she’s not designing or teaching yoga, Keri is mentoring girls—helping them establish confidence, emotional security, and healthy self-worth while navigating middle school and high school. Her approach is grounded in empathy, lived experience, and honest conversation, positioning her not just as a coach or counselor, but as a friend for life, lifelong confidant, and unwavering supporter.
With a background in gymnastics and a lifelong passion for nutrition, fitness, and holistic wellness, Keri thrives at the intersection of creativity, service, and human development. Whether designing brands, mentoring young women, supporting children with special needs, or building community-centered projects, she brings the same guiding philosophy to everything she does:
Design with purpose. Lead with empathy. Create work that genuinely improves lives.
(And maybe make it beautiful while you’re at it.)Top Projects
In 2022, Greg & Keri Atchley celebrated 20 years of marriage; and together, they have two wonderful young adult daughters.
Career Highlight: Morgan Freeman
What makes this night even more meaningful is that it wasn’t a one-off project—it was the pinnacle of more than a decade of creative partnership. My team and I were behind the full visual identity, branding, invitations, menus, signage, digital assets, experiential design, and storytelling that helped shape the Throwdown into what it ultimately became: one of the most iconic philanthropic events in the region.
Our work supported its evolution into Emeril Lagasse Foundation Throwdown, deepening its impact, expanding its reach, and helping raise millions for local nonprofits. The event became a tradition, a community cornerstone, and a place where generosity, great food, and unforgettable moments converged—all wrapped in branding that made it feel like the joyful, high-energy celebration it was meant to be.
To design for a celebrity event is an honor.To help build the brand behind a philanthropic movement—
that’s legacy.
The crown jewel of my 30-year career was the night I met Morgan Freeman—yes, actual God—and had the unforgettable honor of placing a lei around his neck as he arrived to the event “An Evening with Morgan Freeman.” What followed was pure alchemy: joy, generosity, and the unmistakable electricity of a room where purpose meets celebrity.
Mr. Freeman was everything you hope he’d be—warm, gracious, and fully present. He was the guest of honor for an intimate 100-person charity dinner, one of the most coveted auction lots at the legendary Chi Chi Miguel Throwdown, now known as Emeril Lagasse Foundation Throwdown. For several years in a row, this dinner—hosted in the beautiful home of Lynn and Steve Dugas—sold for $2,000 per seat, raising extraordinary funds for children’s charities across the Gulf Coast.
Featured Works
These are clients for whom we have had the pleasure of designing a wide array of materials — from websites, signage, advertisements, stationery, notebooks, magazines, and full branding packages to interior renovations and jet design for celebrity Tyler Perry. Our services also include asset management and organization, brochures, mailers, digital flyers, printed sales showcases, media kits, and more.
Highly personal with a hands-on approach.
Design360 knows how to deliver solid design.
We offer our superb design skills
and outstanding marketing materials.
It's what we do...all day, every day.
When we say “we can help you”… we mean it. With no other motive than to make things easier and happier for our clients, we have a strong desire to help others. And we usually know how to make things happen because we don’t take no for an answer. But we are humble and realize our limitations.
We know good design when we see it, and we know how to create it. Established in Atlanta in 2000, Design360 is a boutique design firm with a highly personal and hands-on approach to all manner of creative ventures. In 2009, the firm relocated to Northwest Florida, offering professional services to a wide array of diverse clients throughout the Southeast, but more specifically to the "locals" of the Northwest Florida beach towns - all along 30A, Destin, Miramar Beach, and Panama City Beach. In May 2024, Design360 relocated its home office to Jacksonville to better serve its East Coast clientele.
