Design360 Created a
Show-stopping Booth for Brandit
— a major feat for a little 10×10 in a vast sea of corporate sameness.Atlanta Build Expo 2024
What do you do when your client has a 10x10 booth and wants to be the most talked-about brand at the show?
You call the cows home.
Brandit hired Design360 to turn their small footprint at the Atlanta Build Expo 2024 into a big, unforgettable experience. The challenge: stand out in a sea of cookie-cutter booths that all looked the same—logo, bullet points, and stock imagery. The goal wasn’t just to sell more product; it was to make Brandit memorable.
We started with a playful spin on the Got Milk? campaign—Got Brandit?
—and found a hilariously bold image that stopped people in their tracks.
What began as a joke became a creative lightning bolt.
The “Don’t let this happen to you” cow backdrop became the show’s most photographed display, sparking laughter, curiosity, and nonstop conversation.
Proof that sometimes, the smallest spaces can make the biggest impressions.
A curious cow roamed the show-floor halls handing out cowbells, summoning attendees with a playful “cattle call” to visit the Brandit booth. Laughter echoed down the aisles as people followed the sound, discovering a space that was as bold and unexpected as the brand itself. The result? A booth that became the talk of the show — delivering record engagement, extending its life into 2025 with clever creative reuse, and proving that even the smallest footprint can make the loudest impression.
Design360’s creative use of large-format graphics, humor, and visual storytelling transformed a 10x10 space into the most talked-about booth of the event.
As Brandit put it:
“This was textbook marketing. Next year, we’ll have a tall order to top the cows!”
“The responses were priceless.
We pushed the envelope, but it was worth it.”
Results That Spoke for Themselves
🚀 200% increase in booth traffic and attendee engagement
🌐 Web traffic spiked for an entire month post-show
✉️ Leads and correspondence nearly tripled
💬 “Post-show consensual engagement” (yes, that’s what we called it) multiplied — repeat and new attendees tripled at the 2025 show
💡 Simple 2025 refresh extended the campaign’s ROI and cut costs by 50%
But this wasn’t just another branded backdrop;
it was a full-blown experience. 
Design360 created a show-stopping booth for Brandit at the Atlanta Build Expo 2024
— a major feat for a little 10×10 space in a vast sea of lookalike corporate booths. But this wasn’t just another branded backdrop; it was a full-blown experience.
A curious cow roamed the show-floor halls handing out cowbells, creating a “cattle call” that drew attendees straight to the Brandit booth. Laughter echoed down the aisles as people followed the sound, discovering a display that was as bold, funny, and unforgettable as the brand itself.
The result?
A booth that became the talk of the show, drove record engagement, and even doubled its ROI the following year with a clever 2025 refresh.
-
Brandit approached Design360 with a clear mission: turn a humble 10x10 booth into a show-stopping, conversation-starting, memory-making experience. In a hall full of predictable layouts and tired slogans, the goal wasn’t just visibility — it was talk value.
“Our goal wasn’t just to sell more products; it was to make Brandit the name people couldn’t stop talking about.”
-
Phase 1 – Foundation: “Got Branding?”
Concept: A playful twist on the classic Got Milk? campaign — Got Branding? Got Brandit?
Creative Approach: Text-driven graphics, bold typography, and vertical layouts emphasizing industries served (Construction, Healthcare, Franchises, Corporations).
Tagline Direction:
“Everyone wants to be branded.”
“Everyone wants to be seen.”
🖼️ Visuals: Early design boards tested hierarchy, taglines, and service clarity .
-
Shift: The concept evolved from messaging to emotion — connecting visibility with identity.
Messaging Themes:
“Make your mark.”
“Say goodbye to the old ways of branding.”
“Don’t be invisible.”
Goal: Use humor and minimalism to dominate small-space visibility and shift Brandit’s tone toward bold, confident, and fresh.
🖼️ Visuals: Simplified color palettes, high contrast, and minimalist type for maximum legibility
-
Then came the holy cow moment.
A single, cheeky image — a wide-eyed cow with a faint brand mark on its forehead — paired with the line “Got Branded? Get Brandit.” instantly captured everything the booth needed: humor, curiosity, and clever brand alignment.
The cow backdrop became the most photographed display at the show, and the combination of laughter, surprise, and curiosity pulled crowds in from across the floor.
“We wanted to make people stop, smile, and ask WTF? — and it worked.”
-
Brandit brought the cows back for Build Expo 2025, proving that lightning can strike twice. With minimal cost and maximum creativity, Design360 updated the original 2024 booth using a “CENSORED” sticker across the cows — a hilarious twist that doubled the laughs and doubled the life of the campaign.
By reusing the booth structure and refreshing graphics, Brandit cut 2025 show costs in half while maintaining the same level of buzz and engagement.
🖼️ Visuals: Updated backwall graphics, sticker overlay, refreshed banner stands, and new CTA placements
-
🚀 200% increase in booth traffic and attendee engagement
🌐 Web traffic spiked for an entire month post-show
✉️ Leads and correspondence nearly tripled
💬 “Post-show coital engagement” (as the client jokingly put it) multiplied — repeat and new attendees tripled for the 2025 show
💡 Simple modifications extended the 2024 booth investment and cut 2025 costs by 50%
“The responses were priceless. We pushed the envelope, but it was worth it.”
“This was textbook marketing — we had people talking about Brandit for months.”
-
Design360 transformed a modest 10x10 booth into a full-sensory campaign that merged humor, curiosity, and human connection.
By embracing risk, wit, and visual storytelling, Brandit proved that even the smallest footprint can make the biggest impact — and that sometimes, the best marketing idea really is a load of bull. 🐄